A lot of production companies and establishments have taken advantage of the revelry and they have organized rave events and many stores offer good promos for beer and liquors during the season. Instead of watching the grand parade, many young people cram themselves in the narrow side streets and enjoy being face painted, given shots, taking free hugs and kisses, and greeting strangers Pit Senyor!
It is wet, wild, crowded and dirty but nobody really cares because everyone is having so much. If you are the type that is claustrophobic then I strongly suggest never to go in the Juana Osmena area and the side streets going to Baseline, Redemptorist Church, and the back of STC because you will end up crushed specially past lunchtime. Some people even make a mistake of parking their cars in the area and complained later as their cars somehow got vandalised with poster paint. Also, I really suggest that people with cars should not be stupid enough to go to that area in the afternoon because most likely you will stuck for hours and there is a big possibility to you will run over liquor and beet bottles. You have to learn how to walk to enjoy the Sinulog to the hilt especially in that area.
Some might not like this aspect of the Sinulog but for many, it is the very definition of Sinulog. Sinulog for some is all about the paint, the soiled clothes, the drinking, and the dancing. Some might try to control this aspect but it is actually what makes Sinulog memorable for many. A lot of young people now save up to come to Cebu, not only to watch the contingents or go to Church but they also want to party like nobody is watching. My friends from other provinces even wondered why their city do not hold such fun event. #PartyPaMore